ABOUT US
BHAGWANDAS & CO.
B>MORE began its journey in 1969 with the opening of its first store, Bhagwandas & Co., at Lalgate, Surat. Our initial offerings featured Tata fabrics and uniforms.
EXPANSION OF PRODUCT RANGE
In 1989, Bhagwandas & Co. expanded its product range by introducing fabrics from other brands in addition to Tata fabrics, quickly becoming popular in Surat for its diverse fabric offerings.
INTRODUCTION OF CASUAL WEAR
In 2000, Bhagwandas & Co. further enhanced its appeal by introducing national casual wear brands in the store, effectively meeting the growing demands of customers.
ADDITION OF DESIGNER ETHNIC WEAR
In 2002, Bhagwandas & Co. broadened its offerings by adding designer ethnic wear to the store, providing customers with a wider variety of high-quality, fashionable options.
REBRANDED AS B>MORE
In 2005, Bhagwandas & Co. continued its growth by rebranding and launching a new store, B>MORE, at Ratan Baug, Parle Point, Surat, thereby enhancing its reach and product offerings.
NEW FLAGSHIP STORE LAUNCH AND EXPANSION
In 2010, B>MORE opened a 12,000 sqft. flagship store at Parle Point Circle, Surat, making history as the first retailer in the city to introduce a variety of international casual wear brands, alongside national casual wear, designer ethnic wear, fabrics, and tailoring services.
EXPANSION AND RENOVATION OF B>MORE
In 2021, B>MORE transformed its flagship store into a premium 25,000 sqft. shopping experience across six floors. The revamped store features a stunning collection of designer ethnic wear from acclaimed designers, including Amit Arora, Jatin Malik, Sulakshna Jashra, Jayesh & Kajal Shah, Amit Maini, Daga Label, Purusham, Sanjay Shrivastav, Hitesh Shah, Matsya, Qbik, August, Kavith Sainani, Kanishka Mehta, Sarabh Khanijau, Kora, Shriyansh & Deepika, Abkasa, Karamo, Studio Dhananjay, Kaaj Button, Fevara, and Avega.
The store also offers a wide selection of international brands such as Calvin Klein, Tommy Hilfiger, Armani Exchange, Superdry, Scotch & Soda, American Eagle, Nautica, Gant, and Gas, in addition to popular national brands like Jack & Jones, Spykar, Mufti, Rare Rabbit, UCB, US Polo, Levi's, Arrow, Selected, Louis Philippe, Van Heusen, Blackberry, and Indian Terrain.
Customers can explore premium fabric brands like Loro Piana, Reda, Holland & Sherry, Ermenegildo Zegna, Scabal, Strona, Cavani, Roger La Viale, Albina, Borelli, Regio Italia, Leggiuno, Venerdi, Burgoyne, Monti, Soktas, Getzner, John Cooper, John Cavendish, Linen Club, and Raymond.
To enhance the overall experience, B>MORE provides customization services, a café for relaxation, and valet parking for added convenience.
NEW HORIZONS - EXPANSION INTO AHMEDABAD
In October 2022, B>MORE took a significant step in its national expansion by opening a new store in Ahmedabad City. This store highlights an exquisite selection of premium designer ethnic wear from celebrated designers, including Amit Arora, Jatin Malik, Sulakshna Jashra, Jayesh & Kajal Shah, Amit Maini, Daga Label, Purusham, Sanjay Shrivastav, Hitesh Shah, Matsya, Qbik, August, Kavith Sainani, Kanishka Mehta, Sarabh Khanijau, Kora, Shriyansh & Deepika, Abkasa, Karamo, Studio Dhananjay, Kaaj Button, Fevara, and Avega.
Additionally, customers can find a range of international casual wear brands such as Armani Exchange, Calvin Klein, Tommy Hilfiger, Gant, Superdry, G-Star Raw, and Gas, making it a premier destination for fashion-forward shoppers in the region.
B>MORE'S FASHION FOOTPRINT GROWS IN CHENNAI
In September 2023, following the successful launch of the Ahmedabad store, B>MORE opened another premium store in Chennai. This new location features a luxurious selection of designer ethnic wear from renowned designers, including Amit Arora, Jatin Malik, Sulakshna Jashra, Jayesh & Kajal Shah, Amit Maini, Daga Label, Purusham, Sanjay Shrivastav, Hitesh Shah, Matsya, Qbik, August, Kavith Sainani, Kanishka Mehta, Sarabh Khanijau, Kora, Shriyansh & Deepika, Abkasa, Karamo, Studio Dhananjay, Kaaj Button, Fevara, and Avega.
Additionally, the Chennai store showcases premium casual brands such as Lacoste, Calvin Klein, Tommy Hilfiger, Rare Rabbit, further solidifying B>MORE's reputation as a leading destination for high-end fashion.
B>MORE BRINGS FASHION TO RAIPUR
In October 2023, B>MORE continued its expansion by launching a new store in Raipur. This location features a stunning selection of designer ethnic wear from renowned designers, including Amit Arora, Jatin Malik, Sulakshna Jashra, Jayesh & Kajal Shah, Amit Maini, Daga Label, Purusham, Sanjay Shrivastav, Hitesh Shah, Matsya, Qbik, August, Kavith Sainani, Kanishka Mehta, Sarabh Khanijau, Kora, Shriyansh & Deepika, Abkasa, Karamo, Studio Dhananjay, Kaaj Button, Fevara, and Avega.
The Raipur store also offers a diverse range of casual wear brands, including Calvin Klein, Tommy Hilfiger, Gant, Nautica, True Religion, Levi's, Flying Machine, American Eagle, Spykar, Mufti, Rare Rabbit, Blackberry, Arrow, Indian Terrain, US Polo, and Jack & Jones, making it a premier destination for fashion enthusiasts.
LOOKING AHEAD: MORE STORES COMING SOON!
B>MORE is excited to announce that more stores are on the horizon, as we continue to expand our presence and bring high-quality fashion to even more cities across the India.
